A tectonic shift has happened since june2013; 1mobile became first and search engine has changed the way they look at populating relevant results to every search

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Have you notices that every generic search is now driven by locality (read proximity ) social signals , deep content /relevant content + rich content and having social signals to influence your engagement . don’t belive me ; just test it for your self , type any product or service in your search bar and see the results for yourself  , IE: Pizza / salon/spas, notice the following ,

Pictures of the search items will be on top (read rich content) , you would have local google places of business engaged in those products or services  ( notice you did not mention the place you are looking for and yet it would populate the information of in and around your areas of locations ) and when you check in it will show how many of your friends have been there and when , it’s all about helping you take an informed  decision

YouTube paid versus earned media: Which works better on mobile …

See on Scoop.itlocal search advertising and marketing

YouTube paid versus earned media: Which works better on mobile? – Mobile … At the same time, marketers also need to be putting more muscle into earned media by cranking out their own video content. Please click here to …

See on www.mobilecommercedaily.com

Google’s Zero Moment Is The Ultimate Moment of Truth

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In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.”The ZMOT as it’s (While slightly dense, this is a good read on digital…

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Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

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A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products.

 

Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.

 

When asked how quickly a response is expected from a brand on Twitter, 65 percent of the survey participants said they want a response in two hours time or less, with 20 percent expecting a response in 30 minutes or less….

Rakesh Raghuvanshi‘s insight:

Or els why be on twitter at all ….Right consumers ?

See on marketingland.com

6 Key Elements of an Effective Content Marketing Strategy

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To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to guide your strategy….

Rakesh Raghuvanshi‘s insight:

if its relevant and not preachy it will get the right response , but the key is are you linked at the local leval and are you contextual 

See on contentmarketinginstitute.com

Yelp Falls 3%: Bulls Cheer Local Ad Growth; Fully Priced in, Says RBC – Barron’s (blog)

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Yelp Falls 3%: Bulls Cheer Local Ad Growth; Fully Priced in, Says RBC Barron’s (blog) Shares of local recommendations purveyor Yelp (YELP) today closed down $1.78, or 2.6%, at $67.05, after the company yesterday afternoon missed Q3 profit estimates…

Rakesh Raghuvanshi‘s insight:

we know that Local is going to be big for all in coming days its always better to have the first movers advantage 

See on blogs.barrons.com

Smartphone ranking will take several things into account,

Smartphone ranking will take several things into account,

1.If your phone doesn’t display Flash, Google will not show flash sites in your results.
2.If your website is Flash heavy, you need to consider its use, or ensure the mobile version of your site does not use it.
3.If your website routes all mobile traffic to the homepage rather than the internal page the user was attempting to visit, it will be ranked lower.
4.If your site is slow on mobile phones, Google is less likely to rank it.
Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you. Webmasters should begin prioritizing their mobile strategy immediately.

Tibco beefs up its Tibbr enterprise social networking suite – PCWorld

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IT Business Edge (blog) Tibco beefs up its Tibbr enterprise social networking suite PCWorld Tibco will release several add-ons next month for its Tibbr enterprise social networking (ESN) suite, aimed at boosting its file, task, and content creation…

Rakesh Raghuvanshi‘s insight:

“One of the things that these smart  devices do better than other technologies in this era is utilize our location in meaningful ways. I think this will be one of the key features of mobile media in the future—taking our location and making it meaningful.”

Read more: http://www.abc2news.com/dpp/news/region/baltimore_county/location-recognition-applications-filter-the-noise-of-social-media#ixzz2hyHljrN6

See on www.pcworld.com

Local Search: How to Rank on Google in 2013 [Survey]

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Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.

Rakesh Raghuvanshi‘s insight:

it’s about your business getting found when consumers are searching for products and services its critical you get your NAP data across LYP right – that’s the first step – use Niftywindow to do the same

See on searchenginewatch.com

Foursquare ad platform banks on small and local business – Technorati

See on Scoop.itlocal search advertising and marketing

Business Insider Australia
Foursquare ad platform banks on small and local business
Technorati
As social media platforms enter into their online adulthood, they are each looking for ways to monetize their product offering.

See on technorati.com