Bursting the myth of NOW Consumer!

Bursting the myth of NOW Consumer! There is nothing called as now consumer, these are just jargons which confuses corporates in the business of selling (read RETAIL) .We all are consumers period , be it from consuming news , information , products or services . But the most important factor is we Decide when and what! It would be foolishness to predict as to what and when we are going to consume and then target information regarding the same.
Come on people are we 3 year old kids that we need to get hammered with information that I don’t want or need. Lets face it; the people we see using their smart phone device to look at the best deals and offers are just testing their hand held or enjoying playing with it ( it works! ) well theses smartphone-wielding consumers standing in store aisles using apps such as eBay’s Red Laser, Amazon’s Price Check and Google Shopper to download coupons or scan barcodes to identify which retailer is offering the lowest price on an item. Surprise, surprise ! they have found they can save few bucks by going to a down town retail which is selling the same but the size and colour is not what you want and you have to spent more in the gas bills to reach there. Wow The information is really helpful isn’t it
Consumers consumes what they consume because they have already decided where to consume and how to consume. But don’t get me wrong social network and digital platform are one of the best possible way to disseminate information to the right customer but don’t get hyper about doing the same at the last moment or last mile . Please don’t treat customers as morons but as inelegant being. Well the difference between sales and marketing is Marketing’s guys job is to keep the sales of the products to their Key Focused group and Sales guys job is to sell it to all and sundry , So you need to decide what is the purpose of your Communication at social network &Digital platform to market or to sell
Coming to the age old question : what’s the Purpose of what you do and where you do and when you do ! The Main thing will always be the main thing !


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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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