Archive | February 2012

God’s wisdom may be observed in the hatching of eggs;And all created Things

God’s wisdom may be observed in the hatching of eggs;And all created Things

For example: -the eggs of the potato bug hatch in 7 days;-those of the canary in 14 days;-those of the barnyard hen in 21 days;-The eggs of ducks and geese hatch in 28 days;-those of the mallard in 35 days;-The eggs of the parrot and the ostrich hatch in 42 days.

(Notice, they are all divisible by seven,the number of days in a week!)

God’s wisdom is seen in the making of an elephant…The four legs of this great beast all bend forward in the same direction. No other quadruped is so made. God planned that this animal would have a huge body, too large to live on two legs… For this reason He gave it four fulcrums so that it can rise from the ground easily. The horse rises from the ground on its two front legs first. A cow rises from the ground with its two hind legs first. How wise the Lord is in all His works of creation!

God’s wisdom is revealed in His arrangement of sections and segments, as well as in the number of grains. Each watermelon has an even number of stripes on the rind.-Each orange has an even number of segments.-Each ear of corn has an even number of rows.-Each stalk of wheat has an even number of grains.-Every bunch of bananas has on its lowest row an even number of bananas, and each row decreases by one, so that one row has an even number and the next row an odd number. The waves of the sea roll in on shore twenty-six to the minute in all kinds of weather. All grains are found in even numbers on the stalks, and the Lord specified thirty fold, sixty fold, and a hundred fold – all even numbers. God has caused the flowers to blossom at certain specified times during the day, so that Linnaeus, the great botanist, once said that if he had a conservatory containing the right kind of soil, moisture and temperature, he could tell the time of day or night by the flowers that were open and those that were closed!

 

 

 

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How to make your Brand 3000 Cr+ (Breadth and Depth of Sales)

 

Having the privilege of working on the leading global brands in the area of consumer acquisition one was forced to travel and cover the breadth and length of the Indian market throughout the year for past 15 years  . One thing that stood out was the reach of the brands which were doing more than 3000 cr  in Packaged goods and OTC products category .And that was  Presence in the smallest shops in deep down villages and small towns and servicing them every 15 days by the sales team period ! Case in point; During 2010, Cadbury spent 511 crore on selling & distribution, about 38% higher than it did a year ago. That, in turn, impacted its profit, which grew at its lowest-in-five-years rate of 6% at Rs 248 crore. But the company seems unperturbed. Why their sale is growing 40% YOY now.

“Profits have softened a bit due to step up in investments behind every brand,” says Kripalu. Volatility in cocoa prices and dip in rupee valuation are also adding pressure. While cocoa prices have softened a bit from its peak three years ago, rupee devaluation has negated most of the gains. The company is aggressively reaching out to more consumers. In 2011 alone, it increased its direct reach by 25%. – the extra breadth of brand has added to 40% increase in sales  . Breath is the reach and Depth is the rotation on the counter by sales guy on that retail ( direct touch every 15 days )                        

To ignite, initiate and e…

To ignite, initiate and encourage the best innovative products and services in a sustainable manner which is for the greater good for the humankind