Archive | May 2013

Mobile marketing ! The Last mile connect

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Have you taken you Brand Mobile !

If not do it now it makes a lot of difference in increasing traffic to your stores , why do I say that check for your self on

A groundbreaking study conducted by Google called “The Mobile Movement found that one in every three searches on a consumer’s mobile devices ends in an in-store purchase at a local business. This means that being easily accessible on the consumer’s mobile devices is extremely important in order to guide that consumer into a buying decision inside of your business.

What’s even more surprising is that 88% of all searches end up with the consumer taking an action like calling the business, an in-store visit, or a purchase within 24 hours.

these are some of the critical information a customer is looking at to close on a purchase decision

  • Services
  • Prices
  • Location
  • Phone Number
  • Address
  • Photos
  • Reviews
  • Menu

So to sum it up in short

1.90% of local information seekers have taken action as a result of their search

2.58% of smartphone users look for something local at least once a week

3.26% made a purchase in the store they visited because of a mobile search

Want more reason , would love to share get in touch !

Why you Must take your Brand Mobile !

90 percent of mobile searches result in action within one day – Google, 2011Google unveiled this statistic in November 2011. It is pretty stunning if you think about it. Imagine if 90 percent of desktop searches resulted in action within one day. Or, if 90 percent of emails your marketing team sent resulted in action. When they conduct a mobile search they are ready to buy. Google reports that 9 out of 10 mobile searches result in action and 7 out of 10 result in action within one hour!
Chances are that by the time someone searches your brand on their mobile phone they have already done their research
This number is so mind-boggling that it is hard to wrap your mind around. But it’s true. The critical takeaway is simple: Start mobile marketing now. You could begin with some very small mobile click-to-call experiments by just adding a call number for offers and convert your current website on mobile format friendly for free

A Time to Re look At your Retail

A Time to Re look At your Retail points….when? 1. Its missed out on straight 2 quarters of store break even 2. Just about managing with store break even through constant sale display at the show window 3. 60% of the product mix is sitting on the shelf for more than 25 days

Have the courage to ask yourself can you change it if not then why continue!  Shoppers exit a retail store inside a shopping mall in Mumbai July 14, 2012. REUTERS-Danish Siddiqui