Why you Must take your Brand Mobile !

90 percent of mobile searches result in action within one day – Google, 2011Google unveiled this statistic in November 2011. It is pretty stunning if you think about it. Imagine if 90 percent of desktop searches resulted in action within one day. Or, if 90 percent of emails your marketing team sent resulted in action. When they conduct a mobile search they are ready to buy. Google reports that 9 out of 10 mobile searches result in action and 7 out of 10 result in action within one hour!
Chances are that by the time someone searches your brand on their mobile phone they have already done their research
This number is so mind-boggling that it is hard to wrap your mind around. But it’s true. The critical takeaway is simple: Start mobile marketing now. You could begin with some very small mobile click-to-call experiments by just adding a call number for offers and convert your current website on mobile format friendly for free


About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

One response to “Why you Must take your Brand Mobile !”

  1. Rakesh Raghuvanshi says :

    The survey, which was conducted in top 35 cities of the country, said among 33.8 million active internet users who access the internet at least once in a month, there are 19.6 million users who look for detailed information regarding services.

    “Of these, there are 14.3 million (73 per cent) users who have actually bought any product or service over the iE-ternet,” it added.

    However, the percentage of people who access internet only for looking information related to various products and services have decreased from 45 per cent in 2009 to 27 per cent in 2012, it said.

    “Out of all the categories bought by the online shoppers, the share of online travel (47 per cent), apparels and footwear (20 per cent), books (19 per cent) and mobile phones and accessories (17 per cent) was the most,” it said, adding that debit cards, net banking and credit cards remained top most preferred modes of payments.

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