Why you Must take your Brand Mobile !
90 percent of mobile searches result in action within one day – Google, 2011Google unveiled this statistic in November 2011. It is pretty stunning if you think about it. Imagine if 90 percent of desktop searches resulted in action within one day. Or, if 90 percent of emails your marketing team sent resulted in action. When they conduct a mobile search they are ready to buy. Google reports that 9 out of 10 mobile searches result in action and 7 out of 10 result in action within one hour!
Chances are that by the time someone searches your brand on their mobile phone they have already done their research
This number is so mind-boggling that it is hard to wrap your mind around. But it’s true. The critical takeaway is simple: Start mobile marketing now. You could begin with some very small mobile click-to-call experiments by just adding a call number for offers and convert your current website on mobile format friendly for free