Archive | August 2013

TRENDS – Social-Mobile-LOCAL: “Local” Will Be The Biggest of the Three

See on Scoop.itlocal search advertising and marketing

“Well I was born in a small town And I live in a small town Prob’ly die in a small town Oh, those small – communities” — Small Town, John Mellencamp While “Social-Mobile-Local” is certainly an over…

Rakesh Raghuvanshi‘s insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. The Future Stars program recognizes early-stage companies from around the world that are focused on developing the next big thing in local digital media and marketing solutions. Our special thanks to the initial set of publishers (AskLaila, Getit, Burrp, Minglebox and others) and 10+ national brand advertisers who believed in our concept and gave us a chance! 

See on abovethecrowd.com

Three Ways to Use Social Media to Boost Local Search Marketing …

See on Scoop.itlocal search advertising and marketing

Social media, when used properly, can be very effective in helping to boost your local search engine results. Given the fact that this form of advertising is almost completely free, there is hardly a better way for you to reach your …

Rakesh Raghuvanshi‘s insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. The Future Stars program recognizes early-stage companies from around the world that are focused on developing the next big thing in local digital media and marketing solutions. Our special thanks to the initial set of publishers (AskLaila, Getit, Burrp, Minglebox and others) and 10+ national brand advertisers who believed in our concept and gave us a chance!  :- Sujit

See on www.revlocal.com

10 Local Social Networks that Give Your Business a Profitable Local Footprint

See on Scoop.itlocal search advertising and marketing

Heard the phrase, ‘the world is a small place’? Well, social media has made it even smaller and the six degrees of separation have been reduced to just two or even one, courtesy social networking.

Rakesh Raghuvanshi‘s insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. 

See on socialmediasun.com

Infographic: Local Search Ranking Factors 2013

See on Scoop.itlocal search advertising and marketing

The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.

Rakesh Raghuvanshi‘s insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. 

See on www.searchenginejournal.com

CO Everywhere Wants To Fill The Hyper-Local News Gap With Its …

See on Scoop.itlocal search advertising and marketing

CO Everywhere, which is the completely redesigned and rethought version of BlockAvenue, says it wants to fill in the gap between existing hyper-local sites and social media. The service lets you mark an area on a map that …
See on techcrunch.com

Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry

See on Scoop.itinternet mobile marketing insights and facts

Learn how even the most “boring” companies can create compelling content.Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very exciting to those who want to know about buying a home.Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Anyway, back to my inbound addiction. I’ll often think of companies that could benefit from inbound marketing. I used to work at a hearing aid center that carried very niche products, for example. I’ve pondered whether I should drop off Brian Halligan and Dharmesh Shah’s Inbound Marketing book to them to get on board. Whenever I see a billboard with an insurance agent or an attorney advertising their services, I think about calling them and introducing them to the inbound philosophy. This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, “Making Boring Industry Content Work for Your Business.”…
See on blog.hubspot.com

11 Quotes That Will Make You Rethink Your Marketing Strategy

See on Scoop.itinternet mobile marketing insights and facts

11 powerful quotes from Inbound13 speakers that will help you shape your marketing strategy to be more effective for today’s business world.Last week, Richard and I attended the HubSpot Inbound Marketing Conference. From all of the great speakers, I decided to highlight some of  the quotes that I think highlight important concepts from Inbound13 that marketers need to consider when developing a marketing strategy for their business. Business is changing. The role of marketers is evolving. We have to constantly be evolving.Here are 11 morsels of wisdom from Inbound13 that should shape your marketing strategy:

Rakesh Raghuvanshi‘s insight:

True that! Simple when content helps you in making an informed decision you don’t bother whether its paid own or earned all you check is the authenticity of the information Thus visuals and audio visual content works better

See on www.parkerwhite.com

ORM, Shakespeare, and Media Theory: Reputation Gets Local Again – Search Engine Journal

See on Scoop.itlocal search advertising and marketing

What’s past is prologue. Shakespeare coined this phrase in ‘The Tempest’, in a context that originally spoke to the post-hoc rationalizing nature of fate.

Rakesh Raghuvanshi‘s insight:

The cutting edge of ORM lies with localized results. And I don’t mean Yelp reviews, Yahoo business listings, and Google Maps. Yes, all of those pieces are essential to the reputational puzzle for many businesses, large and small. But we’re now observing something more radical: organic results that look dramatically different in a very specific way based on geography . NiftyWindow will allow brands to actually fence their  local retail outlets and prop it up with real time positive conversation of consumers  crawled from social sites  

See on www.searchenginejournal.com

The Value Of Content To Commerce – Part 1 – Forbes

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The Value Of Content To Commerce – Part 1
Forbes
That’s what Avi Savar asked 13 of today’s most admired and forward-thinking marketers when he sat down to write Content To Commerce: Engaging Consumers Across Paid, Owned and Earned Channels.

Rakesh Raghuvanshi‘s insight:

Content to Commerce is the key word and i think that’s the reason why they have put it as the headline , but when you read further you will notice there is nothing new shared here which has not been said earlier …Simple but profound . Its Customer first! Engagement is key 

See on www.forbes.com

How to Use Content + Social Media for Link Building – Search Engine Journal

See on Scoop.itinternet mobile marketing insights and facts

Have you ever wanted to send out a link request to thousands of people without being a spammer? Now you can, thanks to social media.

See on www.searchenginejournal.com