How To Measure Content Marketing Success | Social Media Today

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Got social ROI? Here’s how…How does one measure if their content marketing efforts are paying off? According to this infographic from Brandpoint, there are three major areas one can use to measure content marketing success. These are: Awareness, Consideration, and Conversion.

Rakesh Raghuvanshi‘s insight:

Awareness  ,Consideration and Conversion are three critical words we at Niftywindow are overtly passionate about. Because we know that If our partners are growing in business then we are Growing too. Therefore Conversion is at the core of our Product. We know majority( more than 50%+)  of the conversions comes from search .So first things first we improve your search results dramatically and the results are there to see . Secondly we reduce the bounce rate to minimum and that is through real time contextual rich content . Therefore we call ourselves NIFTY ( neat , well designed , smart ) Window ( showcase ) for National and Global  brands at the last mile locally  

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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