Geo-fencing drives 68pc lift in response for convenience, gas merchants

See on Scoop.itlocal search advertising and marketing

Convenience stores and gas stations using geo-fencing saw a 68 percent lift in click-through rates compared to campaigns that did not use location-based targeting, according to a new report from PayPal Media Network.

The report, Location-Based Mobile Advertising: Q2 Highlights, found that overall, geo-fencing provided an 8 percent lift in click-through rates. Financial services saw a 60 percent lift while big box retailers saw a 17 percent lift.

Rakesh Raghuvanshi‘s insight:

Keep in mind that there are different types of location-based advertising. Geo-fencing based on latitude and longitude data is the more precise strategy while some ads are targeted based on ZIP code information. Longitude and latitude can be inferred from a ZIP code or true coordinates  used. Geo-fenced mobile advertising outperforms non-geofenced campaigns and is key in driving lower-funnel actions,” campaigns that geo-fence their competitors’ locations, known as competitive conquesting  are bound to further increase their customer by 10% to say the least …. NiftyWindow  helps brand in getting found by right customers  through contextual context  based upon Geo-Fencing + reason and relevance rather than retargeting .. we Give what consumers want and NOT what WE THINK WHAT HE WANTS ! 

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands ( Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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