Geo-fencing drives 68pc lift in response for convenience, gas merchants
Convenience stores and gas stations using geo-fencing saw a 68 percent lift in click-through rates compared to campaigns that did not use location-based targeting, according to a new report from PayPal Media Network.
The report, Location-Based Mobile Advertising: Q2 Highlights, found that overall, geo-fencing provided an 8 percent lift in click-through rates. Financial services saw a 60 percent lift while big box retailers saw a 17 percent lift.
Keep in mind that there are different types of location-based advertising. Geo-fencing based on latitude and longitude data is the more precise strategy while some ads are targeted based on ZIP code information. Longitude and latitude can be inferred from a ZIP code or true coordinates used. Geo-fenced mobile advertising outperforms non-geofenced campaigns and is key in driving lower-funnel actions,” campaigns that geo-fence their competitors’ locations, known as competitive conquesting are bound to further increase their customer by 10% to say the least …. NiftyWindow helps brand in getting found by right customers through contextual context based upon Geo-Fencing + reason and relevance rather than retargeting .. we Give what consumers want and NOT what WE THINK WHAT HE WANTS !
See on www.mobilecommercedaily.com