No Option left! but going social+Local a must now !!

Why Brand needs to Go Local and social at the earliest , well just check the number of smart phones growth YOY  and Google adapting to change fast by providing contextual content to your search With more and more web searches being done on mobile devices, search engines like Google are relying on local-data to return meaningful and useful results. But more significantly, Google want to return socially-informed results, not just websites that have been stuffed with the right amount of key words. So when you do a search on your mobile for say, coffee shop, dentist or even hotel, Google is going to not just look for raw data of options in your area, but also businesses that have good social credibilityDSC07583

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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