No Option left! but going social+Local a must now !!
Why Brand needs to Go Local and social at the earliest , well just check the number of smart phones growth YOY and Google adapting to change fast by providing contextual content to your search With more and more web searches being done on mobile devices, search engines like Google are relying on local-data to return meaningful and useful results. But more significantly, Google want to return socially-informed results, not just websites that have been stuffed with the right amount of key words. So when you do a search on your mobile for say, coffee shop, dentist or even hotel, Google is going to not just look for raw data of options in your area, but also businesses that have good social credibility