How To (Really) Measure The Value Of A Facebook Fan – AllFacebook

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Studies analyzing the value of Facebook fans, like this one from Syncapse, have been attracting lot of attention recently. So what really matters in measuring marketing results?

 

Studies analyzing the value of Facebook fans, like this one from Syncapse, have been attracting lot of attention recently.

 

The primary results of that study were that Facebook brand fans are:

– 80 percent more likely than non-fans to be users of a brand

– Spend 43 percent more than non-fans in respective categories

– 11 percent more likely to continue using the brand than non-fans (loyal consumers)

– 85 percent more likely to recommend your brand compared with 60 percent of non-fans

 

And that consumers like brand pages for two reasons:

– Coupons, discounts, and rewards

– Showing support for brands or receiving regular updates

 

While this study and others like it point to positive attributes of Facebook fans, it’s critical for brand marketers to really stop and ask themselves: Isn’t this just pointing out that good customers are more likely to like our Facebook page?…

See on allfacebook.com

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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