Is Paid Social Media The New Paid SEO? – Search Engine Land
When it comes to SEO, paid social promotion is just like organic content promotion. High rankings and organic search engine referrals are a second order benefit. Content marketing earns citations. Citations earn authority.
search engines like to see a regular inflow of new links over time. They reward recency, frequency and acceleration. To compete for organic search engine referrals, especially for competitive keywords targeted to well-written but poor link targets (like product pages) requires domain-wide authority and inbound links from related onsite pages. Earning a continuous flow of new offsite citations is important. In addition to relevant content, you want to exceed and outpace your competition’s offsite SEO signals.
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