Is Paid Social Media The New Paid SEO? – Search Engine Land

See on Scoop.itlocal search advertising and marketing

When it comes to SEO, paid social promotion is just like organic content promotion. High rankings and organic search engine referrals are a second order benefit. Content marketing earns citations. Citations earn authority.

Rakesh Raghuvanshi‘s insight:

search engines like to see a regular inflow of new links over time. They reward recency, frequency and acceleration. To compete for organic search engine referrals, especially for competitive keywords targeted to well-written but poor link targets (like product pages) requires domain-wide authority and inbound links from related onsite pages. Earning a continuous flow of new offsite citations is important. In addition to relevant content, you want to exceed and outpace your competition’s offsite SEO signals.

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands ( Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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