ORM, Shakespeare, and Media Theory: Reputation Gets Local Again – Search Engine Journal
What’s past is prologue. Shakespeare coined this phrase in ‘The Tempest’, in a context that originally spoke to the post-hoc rationalizing nature of fate.
The cutting edge of ORM lies with localized results. And I don’t mean Yelp reviews, Yahoo business listings, and Google Maps. Yes, all of those pieces are essential to the reputational puzzle for many businesses, large and small. But we’re now observing something more radical: organic results that look dramatically different in a very specific way based on geography . NiftyWindow will allow brands to actually fence their local retail outlets and prop it up with real time positive conversation of consumers crawled from social sites
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