Social Commerce Drives Retail – Business Insider
We look at successful examples of businesses and business models for generating commerce via social media-based strategies, including Pinterest’s success.
Why skin care brands and Hair care brands can not afford to not be present on visual based social sites Today’s mobile-savvy consumers in their teens and early twenties are accustomed to shopping online and tend to see their smartphones and tablets as their main computing device, and an important shopping tool. Pinterest’s average user is between the ages of 30 and 49, which is an age bracket with considerable disposable income. Also, Pinterest users tend to be women (anywhere from 80 to 85% of its user base is female). Marketers know that it is women who usually control the purse strings for household purchases related to clothes, home decoration, and gifts — three strong areas for Pinterest.
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