The Value Of Content To Commerce – Part 1 – Forbes

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The Value Of Content To Commerce – Part 1
That’s what Avi Savar asked 13 of today’s most admired and forward-thinking marketers when he sat down to write Content To Commerce: Engaging Consumers Across Paid, Owned and Earned Channels.

Rakesh Raghuvanshi‘s insight:

Content to Commerce is the key word and i think that’s the reason why they have put it as the headline , but when you read further you will notice there is nothing new shared here which has not been said earlier …Simple but profound . Its Customer first! Engagement is key 

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands ( Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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