ORM, Shakespeare, and Media Theory: Reputation Gets Local Again – Search Engine Journal

See on Scoop.itlocal search advertising and marketing

What’s past is prologue. Shakespeare coined this phrase in ‘The Tempest’, in a context that originally spoke to the post-hoc rationalizing nature of fate.

Rakesh Raghuvanshi‘s insight:

The cutting edge of ORM lies with localized results. And I don’t mean Yelp reviews, Yahoo business listings, and Google Maps. Yes, all of those pieces are essential to the reputational puzzle for many businesses, large and small. But we’re now observing something more radical: organic results that look dramatically different in a very specific way based on geography . NiftyWindow will allow brands to actually fence their  local retail outlets and prop it up with real time positive conversation of consumers  crawled from social sites  

See on www.searchenginejournal.com

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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