Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry

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Learn how even the most “boring” companies can create compelling content.Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very exciting to those who want to know about buying a home.Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Anyway, back to my inbound addiction. I’ll often think of companies that could benefit from inbound marketing. I used to work at a hearing aid center that carried very niche products, for example. I’ve pondered whether I should drop off Brian Halligan and Dharmesh Shah’s Inbound Marketing book to them to get on board. Whenever I see a billboard with an insurance agent or an attorney advertising their services, I think about calling them and introducing them to the inbound philosophy. This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, “Making Boring Industry Content Work for Your Business.”…
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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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