Archive | September 2013

Groupon Lays Groundwork for Local Commerce Goals

See on Scoop.itinternet mobile marketing insights and facts

With its recent launch of the Groupon Partner Network, a new affiliate marketing platform, Groupon has begun its journey to become the most widely used network for local e-commerce.

See on socialmediatoday.com

Pinterest to roll out ads in move seen to draw retailers – domain-B

See on Scoop.itlocal search advertising and marketing

Pinterest to roll out ads in move seen to draw retailers domain-B The initial tests of ads would be in search results and category feeds, with the format following in the footsteps of other social advertising successes like Facebook and Twitter,…

See on www.domain-b.com

Top Five Local SEO Ranking Killers

See on Scoop.itlocal search advertising and marketing

These are the top 5 ranking killers for Local sites that we have seen. And any one of them can keep your site from being well ranked. It’s worth the time to have a company ( like us) fix this issue…

See on www.salesjumpstart.net

The Convergences of Check-in and Check-out – an emerging trend …

See on Scoop.itlocal search advertising and marketing

foursquare the mayor but not the king of check-ins This week there have been a number of data points and news items that has reminded me that the check-in.

Rakesh Raghuvanshi‘s insight:

When brands will start communicating contextually with their customers and start rewarding them for check in and check outs on local+social stores by offering   pleasant surprises  IE: moment a customer checks in and checks out of  Nike showroom  and gets a flat 50% off on Ice-cream  which is next door neighbouring store with a message “J -now we are giving you another sweet reason to start running “ you are not only building a eco system of driving business and rewards for check ins and check outs , or if someone checks in and checks out of say a hotel gets a flat 20% discount on airport drop form radio cab company – potential is enormous 

See on localsocialsummit.com

Research shows it’s ‘word-of-mouth’ that rules – Inquirer.net

See on Scoop.itlocal search advertising and marketing

Inquirer.net Research shows it’s ‘word-of-mouth’ that rules Inquirer.net Nielsen’s Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and…

Rakesh Raghuvanshi‘s insight:

it’s been proven for 2000+ years that word of mouth and experiential- one on one sharing has established a kingdom- (and still growing all over the world)  without army ! Revenue without tax collector and commitment for life so yes when action matches the words spoken will always generate positive word if not negative word of mouth – but one thing is for sure it will generate  word of mouth just that  now it’s being expressed on social circuit  digitally. 

See on business.inquirer.net

Battle of the maps: The 2014 ad game-changer – Mobile Commerce Daily – Columns

See on Scoop.itlocal search advertising and marketing

Of all the widgets and long-forgotten applications on your phone the one with most mobile mindshare is your map app. We have become a mobile society, and in the 2010s, map apps personify our wanderlust. When we open our mobile map, we have intent, direction and purpose. It is vitamin “M”: the ultimate upper and highly 

Rakesh Raghuvanshi‘s insight:

When a consumer enters “Starbucks” in her browser, she finds links to buy “Starbucks Instant Coffee Bundle” on Amazon.com.

When a consumer enters Starbucks in Google Maps, she finds local Starbucks to get the real deal – or if Tim Hortons is bidding, an ad for a competitively located Timmy’s coffee store. Both these use cases involve path to purchase. One is virtual, the other is proximal.

Google hopes map-based ads will follow the same digital success that Google has had with its search-based ads. Instead of auctioning AdWords at point-of-search, Google auctions ads at point-of-navigation.

See on www.mobilecommercedaily.com

SINGAPORE PRESS HOLDINGS LIMITED : more Local. more Vocal. more … – 4-traders (press release)

See on Scoop.itlocal search advertising and marketing

SINGAPORE PRESS HOLDINGS LIMITED : more Local. more Vocal. more …

Rakesh Raghuvanshi‘s insight:

Interesting isn’t it even the leading mainline media are pitching themselves in the lingo of online parlance .this only goes to say the growing importance of being vocal at local and social. Niftywindow a platform of choice for Global and National  brands to be vocal at Local social and mobile 

See on www.4-traders.com

Nielsen: Earned Advertising Remains Most Credible among Consumers; Trust in … – Fort Mills Times

See on Scoop.itlocal search advertising and marketing

Nielsen: Earned Advertising Remains Most Credible among Consumers; Trust in …

Rakesh Raghuvanshi‘s insight:

pull communication is the key  and that is all about beeing contextual to search intent .thus push at your own risk 

See on www.fortmilltimes.com

Three Ways to Use Social Media to Boost Local Search Marketing …

See on Scoop.itlocal search advertising and marketing

Social media, when used properly, can be very effective in helping to boost your local search engine results. Given the fact that this form of advertising is almost completely free, there is hardly a better way for you to reach your …

Rakesh Raghuvanshi‘s insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. The Future Stars program recognizes early-stage companies from around the world that are focused on developing the next big thing in local digital media and marketing solutions. Our special thanks to the initial set of publishers (AskLaila, Getit, Burrp, Minglebox and others) and 10+ national brand advertisers who believed in our concept and gave us a chance!  :- Sujit

See on www.revlocal.com

A simple way to optimize your content for Cross-Channel web Marketing | The SoLoMo Retail

See on Scoop.itlocal search advertising and marketing

Since the launch of its first version, on the 29th of June 2007, Apple implicitly pushed to a transformation of the way content must be managed on the web. Content is not anymore accessed by a person on one single computer. When Marketeers create their actions, they now have to communicate to consumers that will see the content on many different devices (smartphone, tablet, laptop, desktop, watch, kindle, etc.). These devices have different screen sizes, some have a keyboard, other not and they are all connected to the web on different kind of networks. All these specifications will impact the experience users may have on their various devices.

Rakesh Raghuvanshi‘s insight:

omnipresent content is key to driving consumer engagemnt 

See on www.solomoforretail.com