Pinterest to roll out ads in move seen to draw retailers domain-B The initial tests of ads would be in search results and category feeds, with the format following in the footsteps of other social advertising successes like Facebook and Twitter,…
See on www.domain-b.com
foursquare the mayor but not the king of check-ins This week there have been a number of data points and news items that has reminded me that the check-in.
When brands will start communicating contextually with their customers and start rewarding them for check in and check outs on local+social stores by offering pleasant surprises IE: moment a customer checks in and checks out of Nike showroom and gets a flat 50% off on Ice-cream which is next door neighbouring store with a message “J -now we are giving you another sweet reason to start running “ you are not only building a eco system of driving business and rewards for check ins and check outs , or if someone checks in and checks out of say a hotel gets a flat 20% discount on airport drop form radio cab company – potential is enormous
See on localsocialsummit.com
Inquirer.net Research shows it’s ‘word-of-mouth’ that rules Inquirer.net Nielsen’s Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and…
it’s been proven for 2000+ years that word of mouth and experiential- one on one sharing has established a kingdom- (and still growing all over the world) without army ! Revenue without tax collector and commitment for life so yes when action matches the words spoken will always generate positive word if not negative word of mouth – but one thing is for sure it will generate word of mouth just that now it’s being expressed on social circuit digitally.
See on business.inquirer.net
Of all the widgets and long-forgotten applications on your phone the one with most mobile mindshare is your map app. We have become a mobile society, and in the 2010s, map apps personify our wanderlust. When we open our mobile map, we have intent, direction and purpose. It is vitamin “M”: the ultimate upper and highly
When a consumer enters “Starbucks” in her browser, she finds links to buy “Starbucks Instant Coffee Bundle” on Amazon.com.
When a consumer enters Starbucks in Google Maps, she finds local Starbucks to get the real deal – or if Tim Hortons is bidding, an ad for a competitively located Timmy’s coffee store. Both these use cases involve path to purchase. One is virtual, the other is proximal.
Google hopes map-based ads will follow the same digital success that Google has had with its search-based ads. Instead of auctioning AdWords at point-of-search, Google auctions ads at point-of-navigation.
See on www.mobilecommercedaily.com
SINGAPORE PRESS HOLDINGS LIMITED : more Local. more Vocal. more …
Interesting isn’t it even the leading mainline media are pitching themselves in the lingo of online parlance .this only goes to say the growing importance of being vocal at local and social. Niftywindow a platform of choice for Global and National brands to be vocal at Local social and mobile
See on www.4-traders.com
Nielsen: Earned Advertising Remains Most Credible among Consumers; Trust in …
pull communication is the key and that is all about beeing contextual to search intent .thus push at your own risk
See on www.fortmilltimes.com
Social media, when used properly, can be very effective in helping to boost your local search engine results. Given the fact that this form of advertising is almost completely free, there is hardly a better way for you to reach your …
We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. The Future Stars program recognizes early-stage companies from around the world that are focused on developing the next big thing in local digital media and marketing solutions. Our special thanks to the initial set of publishers (AskLaila, Getit, Burrp, Minglebox and others) and 10+ national brand advertisers who believed in our concept and gave us a chance! :- Sujit
See on www.revlocal.com
Since the launch of its first version, on the 29th of June 2007, Apple implicitly pushed to a transformation of the way content must be managed on the web. Content is not anymore accessed by a person on one single computer. When Marketeers create their actions, they now have to communicate to consumers that will see the content on many different devices (smartphone, tablet, laptop, desktop, watch, kindle, etc.). These devices have different screen sizes, some have a keyboard, other not and they are all connected to the web on different kind of networks. All these specifications will impact the experience users may have on their various devices.
omnipresent content is key to driving consumer engagemnt
See on www.solomoforretail.com