Branding unbound – afaqs

See on Scoop.itinternet mobile marketing insights and facts

Branding unbound afaqs What’s more startling is that 70 per cent of the people use their mobile phones to compare product prices and 50 per cent of mobile searches lead to purchases; but – here’s the clincher – 90 per cent of the companies do not…

Rakesh Raghuvanshi‘s insight:

the reason why so low investments are made on Mobile marketing spend is because every marketer has experienced the push based marketing (and is convinced it’s a nuisance) but forgets to remember the searched based experience like calling Just dial for information as one doesn’t see that as advertising simply because he/she  called for it and purchased the product or services from the numbers he she  asked for without realizing  that merchant paid for that lead. Nor does one complain when one searches for products and services on the go on your mobile in Gmap and see information tagged as you are looking for information … so yes its time brands realise the power of contextual content to connect at the last mile .And we deliver exactly that through our product platform Niftywindow  

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands ( Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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