Did You See What Baidu Just Did There? – DailyFinance

See on Scoop.itinternet mobile marketing insights and facts

Did You See What Baidu Just Did There?
… is Baidu , and the misdirection wasn’t intentional.

Rakesh Raghuvanshi‘s insight:

 the long tail argues that in a brick-and-mortar economy, selection was limited to blockbusters and best-sellers due to inventory limitations and the geographical location of customers. This meant that consumers were limited to what retailers could carry, or approximately the top 20% of products. With the advent of the digital economy, the dynamics have changed. No longer constrained by geography and space limitations, Internet retailers can profit from selling a lot of low-demand, low-volume products. These products collectively have a greater market share than the handful of best-sellers and blockbusters. Online retailers can tap into the remaining 80%. Baidu intends to apply this concept to apps.

That’s what coke2Home is doing by default ;selling RIMZIM &Schweppes more than coke  on  their Coke2Home  site  .stock up your Bar guys these products are not available in your local  Kirana (mom&Pop)  stores 

See on www.dailyfinance.com


About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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