Google Voice Search: A new wrinkle for social marketers & small …

See on Scoop.itinternet mobile marketing insights and facts

Mobile search often turns out to be local search. As Emarketer reminds us, mobile Internet users reach for their devices to route their trip home, read reviews of local restaurants and find the location of a nearby business.

Rakesh Raghuvanshi‘s insight:

mobile Internet users reach for their devices to route their trip home, read reviews of local restaurants and find the location of a nearby business. And as more consumers convert to smartphones and tablets, the number of local searches is rising fast.

At the same time, they’re often connecting with their friends in social media such as Facebook, Twitter or Foursquare. In addition to traditional social media, new ways of connecting with your friends are popping up all the time. One interesting example is Waze, which Google is acquiring for $966 million. This navigation software includes information from others in your local area as they encounter traffic problems or other hazards.

– See more at: http://socialmedia.biz/2013/09/04/google-voice-search-for-social-media-marketers/#sthash.8Wzl6Dyj.dpuf

See on socialmedia.biz

Advertisements

About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s