Who Needs Foursquare More: Google, Yahoo Or Microsoft?

See on Scoop.itinternet mobile marketing insights and facts

It could use them as an input to rank local search results in mobile and online. It could make … That would be interesting and would give Redmond a local + social product that it currently doesn’t possess.

Rakesh Raghuvanshi‘s insight:

Microsoft could potentially use Foursquare’s data in several ways. It could use them as an input to rank local search results in mobile and online. It could make Foursquare more central to the Windows Phone and Windows PC user experiences (Foursquare is already doing the latter). Foursquare is already part of the Bing social sidebar roster of social networks.

See on marketingland.com

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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