Last mile connect to convert online search to offline sale:

Ethical way of doing business of connecting to searching consumers is by being contextual to the content being searched for. It not only reduces the bounce rates but also increases engagement and brings back the consumer because you have earned their faith and good word on social circuit. To enhance the experience ensure your site has rich content depicting your products and services .Don’t be hesitant to reward the customers with discounts even if it means sharing data with banks  in return of higher cash back discounts  thorough banks who wants to increase their share of swipes by cash back  if you don’t have any . Be sure of one thing keep it relevant and contextual even if it’s a 10 sec. advertising because research has proved it time and again that consumers believe in brand ads as a company’s official stand on a particular category because these adds increases confidence of the consumers of being genuine products of their brands and not rip-offs being sold in their local stores Image

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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