A simple way to optimize your content for Cross-Channel web Marketing | The SoLoMo Retail

See on Scoop.itlocal search advertising and marketing

Since the launch of its first version, on the 29th of June 2007, Apple implicitly pushed to a transformation of the way content must be managed on the web. Content is not anymore accessed by a person on one single computer. When Marketeers create their actions, they now have to communicate to consumers that will see the content on many different devices (smartphone, tablet, laptop, desktop, watch, kindle, etc.). These devices have different screen sizes, some have a keyboard, other not and they are all connected to the web on different kind of networks. All these specifications will impact the experience users may have on their various devices.

Rakesh Raghuvanshi‘s insight:

omnipresent content is key to driving consumer engagemnt 

See on www.solomoforretail.com


About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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