Battle of the maps: The 2014 ad game-changer – Mobile Commerce Daily – Columns
Of all the widgets and long-forgotten applications on your phone the one with most mobile mindshare is your map app. We have become a mobile society, and in the 2010s, map apps personify our wanderlust. When we open our mobile map, we have intent, direction and purpose. It is vitamin “M”: the ultimate upper and highly
When a consumer enters “Starbucks” in her browser, she finds links to buy “Starbucks Instant Coffee Bundle” on Amazon.com.
When a consumer enters Starbucks in Google Maps, she finds local Starbucks to get the real deal – or if Tim Hortons is bidding, an ad for a competitively located Timmy’s coffee store. Both these use cases involve path to purchase. One is virtual, the other is proximal.
Google hopes map-based ads will follow the same digital success that Google has had with its search-based ads. Instead of auctioning AdWords at point-of-search, Google auctions ads at point-of-navigation.
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