Research shows it’s ‘word-of-mouth’ that rules – Inquirer.net

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Inquirer.net Research shows it’s ‘word-of-mouth’ that rules Inquirer.net Nielsen’s Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and…

Rakesh Raghuvanshi‘s insight:

it’s been proven for 2000+ years that word of mouth and experiential- one on one sharing has established a kingdom- (and still growing all over the world)  without army ! Revenue without tax collector and commitment for life so yes when action matches the words spoken will always generate positive word if not negative word of mouth – but one thing is for sure it will generate  word of mouth just that  now it’s being expressed on social circuit  digitally. 

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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