A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products.
Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.
When asked how quickly a response is expected from a brand on Twitter, 65 percent of the survey participants said they want a response in two hours time or less, with 20 percent expecting a response in 30 minutes or less….
Or els why be on twitter at all ….Right consumers ?
See on marketingland.com
To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to guide your strategy….
if its relevant and not preachy it will get the right response , but the key is are you linked at the local leval and are you contextual
Yelp Falls 3%: Bulls Cheer Local Ad Growth; Fully Priced in, Says RBC Barron’s (blog) Shares of local recommendations purveyor Yelp (YELP) today closed down $1.78, or 2.6%, at $67.05, after the company yesterday afternoon missed Q3 profit estimates…
we know that Local is going to be big for all in coming days its always better to have the first movers advantage
See on blogs.barrons.com
Smartphone ranking will take several things into account,
1.If your phone doesn’t display Flash, Google will not show flash sites in your results.
2.If your website is Flash heavy, you need to consider its use, or ensure the mobile version of your site does not use it.
3.If your website routes all mobile traffic to the homepage rather than the internal page the user was attempting to visit, it will be ranked lower.
4.If your site is slow on mobile phones, Google is less likely to rank it.
Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you. Webmasters should begin prioritizing their mobile strategy immediately.
IT Business Edge (blog) Tibco beefs up its Tibbr enterprise social networking suite PCWorld Tibco will release several add-ons next month for its Tibbr enterprise social networking (ESN) suite, aimed at boosting its file, task, and content creation…
“One of the things that these smart devices do better than other technologies in this era is utilize our location in meaningful ways. I think this will be one of the key features of mobile media in the future—taking our location and making it meaningful.”
See on www.pcworld.com
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.
it’s about your business getting found when consumers are searching for products and services its critical you get your NAP data across LYP right – that’s the first step – use Niftywindow to do the same
See on searchenginewatch.com
Business Insider Australia
Foursquare ad platform banks on small and local business
As social media platforms enter into their online adulthood, they are each looking for ways to monetize their product offering.
See on technorati.com
ClickZ “Not Provided” World Just the Beginning of a Marketer’s Challenge ClickZ Maybe it’s best for all of us in the search marketing world that this data is now being hidden, because with the explosion of social media, video consumption and mobile…
See on www.clickz.com
See on Scoop.it – local search advertising and marketing
Yelp us: 5 mobile food & drink apps we wish Beaumont used Beaumont Enterprise (blog) While the neighbor’s phone book slowly decays on the porch beside my apartment, it occurs to me that local customers need more than just an address or phone number…
NAP data : That’s the start point and not the end so yes if you want a meaningful engagement one needs to move to buy buttons with payment gateway to make the buy button relevant you need to have rich content on product range service and serve it contextually
See on blog.beaumontenterprise.com
Calgary Herald Retailers ‘geotarget’ consumers with deals in their area CityNews “We are living in a world where you are always connected to the Internet and you’re very reliant on a mobile device,” said Nyla Ahmad, vice-president of local digital…
If getting customers to buy your products through your local retail outlets in not your priority then this is not what you would like to read
but if it is! then its time you got on to Niftywindow coz ,Niftywindow platform helps local retail outlets of Global /National brands drive local and time bound deals to drive foot falls by empowering store managers create and communicate spot deals to convert consumer in their locality searching for deals on the Go across its Publisher partners
See on www.citynews.ca