Archive | October 2013

Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

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A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products.

 

Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.

 

When asked how quickly a response is expected from a brand on Twitter, 65 percent of the survey participants said they want a response in two hours time or less, with 20 percent expecting a response in 30 minutes or less….

Rakesh Raghuvanshi‘s insight:

Or els why be on twitter at all ….Right consumers ?

See on marketingland.com

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6 Key Elements of an Effective Content Marketing Strategy

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To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to guide your strategy….

Rakesh Raghuvanshi‘s insight:

if its relevant and not preachy it will get the right response , but the key is are you linked at the local leval and are you contextual 

See on contentmarketinginstitute.com

Yelp Falls 3%: Bulls Cheer Local Ad Growth; Fully Priced in, Says RBC – Barron’s (blog)

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Yelp Falls 3%: Bulls Cheer Local Ad Growth; Fully Priced in, Says RBC Barron’s (blog) Shares of local recommendations purveyor Yelp (YELP) today closed down $1.78, or 2.6%, at $67.05, after the company yesterday afternoon missed Q3 profit estimates…

Rakesh Raghuvanshi‘s insight:

we know that Local is going to be big for all in coming days its always better to have the first movers advantage 

See on blogs.barrons.com

Smartphone ranking will take several things into account,

Smartphone ranking will take several things into account,

1.If your phone doesn’t display Flash, Google will not show flash sites in your results.
2.If your website is Flash heavy, you need to consider its use, or ensure the mobile version of your site does not use it.
3.If your website routes all mobile traffic to the homepage rather than the internal page the user was attempting to visit, it will be ranked lower.
4.If your site is slow on mobile phones, Google is less likely to rank it.
Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you. Webmasters should begin prioritizing their mobile strategy immediately.

Tibco beefs up its Tibbr enterprise social networking suite – PCWorld

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IT Business Edge (blog) Tibco beefs up its Tibbr enterprise social networking suite PCWorld Tibco will release several add-ons next month for its Tibbr enterprise social networking (ESN) suite, aimed at boosting its file, task, and content creation…

Rakesh Raghuvanshi‘s insight:

“One of the things that these smart  devices do better than other technologies in this era is utilize our location in meaningful ways. I think this will be one of the key features of mobile media in the future—taking our location and making it meaningful.”

Read more: http://www.abc2news.com/dpp/news/region/baltimore_county/location-recognition-applications-filter-the-noise-of-social-media#ixzz2hyHljrN6

See on www.pcworld.com

Local Search: How to Rank on Google in 2013 [Survey]

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Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.

Rakesh Raghuvanshi‘s insight:

it’s about your business getting found when consumers are searching for products and services its critical you get your NAP data across LYP right – that’s the first step – use Niftywindow to do the same

See on searchenginewatch.com

Foursquare ad platform banks on small and local business – Technorati

See on Scoop.itlocal search advertising and marketing

Business Insider Australia
Foursquare ad platform banks on small and local business
Technorati
As social media platforms enter into their online adulthood, they are each looking for ways to monetize their product offering.

See on technorati.com

“Not Provided” World Just the Beginning of a Marketer’s Challenge – ClickZ

See on Scoop.itlocal search advertising and marketing

ClickZ “Not Provided” World Just the Beginning of a Marketer’s Challenge ClickZ Maybe it’s best for all of us in the search marketing world that this data is now being hidden, because with the explosion of social media, video consumption and mobile…

See on www.clickz.com

Yelp us: 5 mobile food & drink apps we wish Beaumont used – Beaumont Enterprise (blog)

See on Scoop.itlocal search advertising and marketing

Yelp us: 5 mobile food & drink apps we wish Beaumont used Beaumont Enterprise (blog) While the neighbor’s phone book slowly decays on the porch beside my apartment, it occurs to me that local customers need more than just an address or phone number…

Rakesh Raghuvanshi‘s insight:

NAP data : That’s the start point and not the end so yes if you want a meaningful engagement one needs to move to buy buttons with payment gateway to make the buy button relevant you need to have rich content on product range service and serve it contextually

See on blog.beaumontenterprise.com

Retailers ‘geotarget’ consumers with deals in their area – CityNews

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Calgary Herald Retailers ‘geotarget’ consumers with deals in their area CityNews “We are living in a world where you are always connected to the Internet and you’re very reliant on a mobile device,” said Nyla Ahmad, vice-president of local digital…

Rakesh Raghuvanshi‘s insight:

If getting customers to buy your products through your local retail outlets in not your priority then this is not what you would like to read

 

but if it is!  then its time you got on to Niftywindow coz ,Niftywindow platform helps local retail outlets  of Global /National brands drive local and time bound deals to drive foot falls by empowering store managers create and communicate spot deals to convert consumer in their locality searching for deals on the Go across its Publisher partners 

See on www.citynews.ca