Retailers use location-based advertising to target consumers on the go – Courier Islander

See on Scoop.itinternet mobile marketing insights and facts

Retailers use location-based advertising to target consumers on the go Courier Islander “We are living in a world where you are always connected to the Internet and you’re very reliant on a mobile device,” said Nyla Ahmad, vice-president of local…

Rakesh Raghuvanshi‘s insight:

If getting customers to buy your products through your local retail outlets in not your priority then this is not what you would like to read


have you wonderd why Google, Yahoo, Bing all just chaned their logo and added local and maps to social …think  ?? ( HINT: 70%+ search is local based ) 

See on


About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands ( Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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