Archive | November 2013

YouTube paid versus earned media: Which works better on mobile …

See on Scoop.itlocal search advertising and marketing

YouTube paid versus earned media: Which works better on mobile? – Mobile … At the same time, marketers also need to be putting more muscle into earned media by cranking out their own video content. Please click here to …

See on www.mobilecommercedaily.com

Google’s Zero Moment Is The Ultimate Moment of Truth

See on Scoop.itinternet mobile marketing insights and facts

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.”The ZMOT as it’s (While slightly dense, this is a good read on digital…

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