A tectonic shift has happened since june2013; 1mobile became first and search engine has changed the way they look at populating relevant results to every search

Have you notices that every generic search is now driven by locality (read proximity ) social signals , deep content /relevant content + rich content and having social signals to influence your engagement . don’t belive me ; just test it for your self , type any product or service in your search bar and see the results for yourself  , IE: Pizza / salon/spas, notice the following ,

Pictures of the search items will be on top (read rich content) , you would have local google places of business engaged in those products or services  ( notice you did not mention the place you are looking for and yet it would populate the information of in and around your areas of locations ) and when you check in it will show how many of your friends have been there and when , it’s all about helping you take an informed  decision

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About Rakesh Raghuvanshi

Named as one of the leading Indian communications specialist who are winning global communications strategy pitches for Global brands (http://businesstoday.intoday.in/story/indian-advertisings-global-march/1/189.html). Thought leader in framing the importance of engagement and memories led communications strategy. Has pioneered around the idea that; the most effective way of communication is engagement and memories led connect. Eleven Years ago Raghuvanshi founded Live1India as a pioneer in engagement & memories based communications Retail Consulting Group. From this basic principal (foundation) grown a successful business that has helped millions of customers connect and engage meaningfully with the leading Global brands. Helping these brands and customers engage across the hinterland of Indian continent; brands like wheel , Nirma , Lifebuoy, Ponds ,Neutrogena,Coke and Tata Indica V2 to name a few . Raghuvanshi maintains that in Todays Hyper-connected and Hyper-transparent world people are more and more engaging and interested in memories of their friends. Facebook’s success and the key feature of photos uploading is a clear give away to that fact .Technology is changing the market place and so are the customers at the retails

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