“Not Provided” World Just the Beginning of a Marketer’s Challenge – ClickZ

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ClickZ “Not Provided” World Just the Beginning of a Marketer’s Challenge ClickZ Maybe it’s best for all of us in the search marketing world that this data is now being hidden, because with the explosion of social media, video consumption and mobile…

See on www.clickz.com

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Yelp us: 5 mobile food & drink apps we wish Beaumont used – Beaumont Enterprise (blog)

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Yelp us: 5 mobile food & drink apps we wish Beaumont used Beaumont Enterprise (blog) While the neighbor’s phone book slowly decays on the porch beside my apartment, it occurs to me that local customers need more than just an address or phone number…

Rakesh Raghuvanshi‘s insight:

NAP data : That’s the start point and not the end so yes if you want a meaningful engagement one needs to move to buy buttons with payment gateway to make the buy button relevant you need to have rich content on product range service and serve it contextually

See on blog.beaumontenterprise.com

Retailers ‘geotarget’ consumers with deals in their area – CityNews

See on Scoop.itinternet mobile marketing insights and facts

Calgary Herald Retailers ‘geotarget’ consumers with deals in their area CityNews “We are living in a world where you are always connected to the Internet and you’re very reliant on a mobile device,” said Nyla Ahmad, vice-president of local digital…

Rakesh Raghuvanshi‘s insight:

If getting customers to buy your products through your local retail outlets in not your priority then this is not what you would like to read

 

but if it is!  then its time you got on to Niftywindow coz ,Niftywindow platform helps local retail outlets  of Global /National brands drive local and time bound deals to drive foot falls by empowering store managers create and communicate spot deals to convert consumer in their locality searching for deals on the Go across its Publisher partners 

See on www.citynews.ca

Retailers use location-based advertising to target consumers on the go – Courier Islander

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Retailers use location-based advertising to target consumers on the go Courier Islander “We are living in a world where you are always connected to the Internet and you’re very reliant on a mobile device,” said Nyla Ahmad, vice-president of local…

Rakesh Raghuvanshi‘s insight:

If getting customers to buy your products through your local retail outlets in not your priority then this is not what you would like to read

 

have you wonderd why Google, Yahoo, Bing all just chaned their logo and added local and maps to social …think  ?? ( HINT: 70%+ search is local based ) 

See on www.courierislander.com

How To Build An Effective Social Marketing Strategy – Forbes

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How To Build An Effective Social Marketing Strategy
Forbes
It is no longer enough to simply grab attention, you need to be able to hold attention and that’s where social strategy comes in. The age of catchy slogans and massive ad campaigns is over.

Rakesh Raghuvanshi‘s insight:

Contextual content is critical to hold attention and that’s where brands need to work harder and lead in content creation and making it easily searchable: that’s one of the many  things you can do it effortlessly through Niftywindow platform with a single click 

See on www.forbes.com

Groupon Lays Groundwork for Local Commerce Goals

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With its recent launch of the Groupon Partner Network, a new affiliate marketing platform, Groupon has begun its journey to become the most widely used network for local e-commerce.

See on socialmediatoday.com

Pinterest to roll out ads in move seen to draw retailers – domain-B

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Pinterest to roll out ads in move seen to draw retailers domain-B The initial tests of ads would be in search results and category feeds, with the format following in the footsteps of other social advertising successes like Facebook and Twitter,…

See on www.domain-b.com

Top Five Local SEO Ranking Killers

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These are the top 5 ranking killers for Local sites that we have seen. And any one of them can keep your site from being well ranked. It’s worth the time to have a company ( like us) fix this issue…

See on www.salesjumpstart.net

The Convergences of Check-in and Check-out – an emerging trend …

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foursquare the mayor but not the king of check-ins This week there have been a number of data points and news items that has reminded me that the check-in.

Rakesh Raghuvanshi‘s insight:

When brands will start communicating contextually with their customers and start rewarding them for check in and check outs on local+social stores by offering   pleasant surprises  IE: moment a customer checks in and checks out of  Nike showroom  and gets a flat 50% off on Ice-cream  which is next door neighbouring store with a message “J -now we are giving you another sweet reason to start running “ you are not only building a eco system of driving business and rewards for check ins and check outs , or if someone checks in and checks out of say a hotel gets a flat 20% discount on airport drop form radio cab company – potential is enormous 

See on localsocialsummit.com

Research shows it’s ‘word-of-mouth’ that rules – Inquirer.net

See on Scoop.itlocal search advertising and marketing

Inquirer.net Research shows it’s ‘word-of-mouth’ that rules Inquirer.net Nielsen’s Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and…

Rakesh Raghuvanshi‘s insight:

it’s been proven for 2000+ years that word of mouth and experiential- one on one sharing has established a kingdom- (and still growing all over the world)  without army ! Revenue without tax collector and commitment for life so yes when action matches the words spoken will always generate positive word if not negative word of mouth – but one thing is for sure it will generate  word of mouth just that  now it’s being expressed on social circuit  digitally. 

See on business.inquirer.net